Partner Motion · Lead Funnel

What happens after the lead is generated?

Q3 2026 QTD through 2026-09-25 · Source: PARTNERS_LEADS + PARTNERS_FUNNEL · One row per lead submission
Leads
735
Submitted in Q3 QTD
Qualified out
270
36.7% of leads
SQA
90
12.2% of leads
Closed Won
13
1.8% of leads

What stands out

    Cumulative leads — days into quarter

    Each quarter counted from its own day 1, so Q3 is compared on matched elapsed days.

    Lead → outcome funnel (Q3 QTD)

    Click any stage to see the leads behind it.

    Quarter-to-date leads — time series

    Click any dot to see the individual leads submitted in that period. The final period is partial.

    Lead dateAccountPartnerTierTypeSub-regionSegment Lead statusDecline reasonSQA dateStageOpp ARRSalesforce

    Lead performance — YTD 2026 by cohort quarter

    QuarterLeadsQualified outPending SQAOpen pipeClosed WonClosed Lost SQA rateCW rate

    * rate based on fewer than 10 leads — directional only.

    Lead performance — Q3 QTD by breakout

    RegionLeadsQualified outPending SQAOpen pipeClosed WonClosed Lost SQA rateCW rate

    * rate based on fewer than 10 leads — directional only.

    Time to progress — YTD overall (median days)

    Time to progress — by lead cohort quarter

    Partner lead quality — drill down (Q3 QTD)

    PartnerTierTypeSub-region LeadsQualified outSQAClosed Won SQA rateCW rate
    Row colour key Green — strong converter: SQA rate of 15% or higher Red — volume without conversion: SQA rate under 5% Both rules require 10 or more leads, so partners with a handful of leads stay uncoloured — one SQA would move their rate by 20 points. Rows between 5% and 15% are also uncoloured.

    * rate based on fewer than 10 leads — directional only.

    Volume spikes — partner and day with 10 or more leads (Q3 QTD)

    PartnerLead dateLeads Qualified outSQAClosed Won
    Definitions & method
    LeadOne submission row in PARTNERS_LEADS, dated by PARTNER_STACK_LEAD_SUBMISSION_DATE.
    Qualified outLEAD_STATUS = 'Disqualified' — rejected at partner-lead review, before any opportunity exists.
    PendingNeither qualified out nor yet an SQA. Still open at the lead stage.
    SQALead reached an active opportunity — ACTIVE_OPP_CREATED_DATE is populated.
    Open pipeHas an opportunity that is not yet Closed Won or Closed Lost.
    Closed Won / Closed LostSTAGE_NAME on the linked opportunity.
    SQA rate / CW rateSQA (or Closed Won) divided by leads submitted in that group.
    Median daysMidpoint elapsed time for leads that completed that step. Excludes leads with missing or out-of-order dates, so counts can sit slightly below the cohort totals.
    Funnel joinLead to opportunity matched on PARTNER_STACK_LEAD_KEY, falling back to account + partner + submission date where the key is null (about a quarter of rows).
    Period comparisonsQuarter-to-date uses the same number of elapsed days in each comparison quarter.